The search for a vegan and cruelty-free foundation and makeup in general continues, but my hunt for a VCF matte foundation specifically seems endless. For the past month or so, I’ve been testing the L.A. Girl PRO Matte Foundation (not sponsored) as an affordable alternative to a lot of the higher-end (mostly NOT VCF) foundations out there, so that you can make your transition to a vegan lifestyle much easier. I bought mine at Ulta (you can use coupons on it!) for get this, $8.99…and that was pre-coupon. I mean. Come on! I thought it was too good to be true, so I put the foundation to the test, for more than one month straight.
1. CONSISTENCY
This foundation is easily thick and creamy and offers a medium to full-coverage. It doesn’t really feel like I’m wearing a ton of makeup and doesn’t look cakey which is nice.
2. LONGEVITY
Not going to lie, I had high expectations for this foundation, and it didn’t deliver. It looks great at first, but after about a couple hours, I had splotches on my face where the foundation pooled with my oil–should my blog have had a “graphic” disclaimer? Sorry but I had to test it for you guys and that’s exactly what happened! This is why I think this foundation is better off for those who have normal/combination skin.
FYI–I touched up with powder maybe 3-4 times in my usual 10-hour day at the office alone to cover up the grease.
3. QUALITY
Between an “eh” and a thumbs up to be honest. I was, however, surprised by how good the quality is for the price. I did like that it came with a pump though!
4. COLOR RANGE
This L.A. Girl foundation only comes in 14 color options–such a bummer. I bought cafe at first, which was FAAAR too dark. This should’ve been named Burnt Toast because that’s what your girl looked like, and what’s worse, no one told me. #rude.
So I switched it up and went a shade lighter, which was much better. If it didn’t wear off an hour later, I’d be a sucker for this foundation.
5. VEGAN & CRUELTY-FREE FOUNDATION?
Cruelty-free? According to their FAQs: Please be assured that we do not test on animals. Beauty 21 Cosmetics (their parent company) is a proud member of the cruelty-free PETA organization.
They also wear the Cruelty-Free logo on their website! *Praise Be*
Vegan? L.A. Girl is not 100% vegan, although some of their products are. You can contact them to get a full list of their vegan products. I.E. some of their products contain beeswax.
OVERALL
TBH guys, I would pass. The color that eventually matched me looked beautiful, but that was it’s only redeeming feature. Needless to say, I do not use this foundation anymore.
RATING: 5/10 because of it’s initial beauty.
Would I recommend you buy it? Pass if you have oily skin. If you have normal to combination skin, this may be a win for you.
PRICE: $8.99 for 1 oz. I bought mine at Ulta.
QUESTION OF THE DAY
How do you keep your makeup in place all day? Do you guys touch-up at all?