Vegan and Cruelty Free Beauty, vegan lifestyle

February Favorites: Makeup & Skincare


February had the shortest amount of days, felt like it would never end, and yet when March 1st came around I was like, “Where did February go?” Clearly, 2018 is off to a weird start. Thankfully, I can’t say the same about all the products I’ve been trying so far. Aside from the Tarte Shape Tape Foundation, I’ve found so many holy grails and we’re only 2.5 months into the year #winning. Memo to self: remember unforgettable foods for March Favorites (stay tuned–check back in March too!)

Skincare & Makeup Favorites

1. Kat Von D Lock-It Foundation

Nothing helps you realize what’s best in your life until you try it’s terrible, terrible counterpart (of sorts). I tried new foundations and kept going back to the Kat Von D Lock-It Foundation. I’m convinced now that it really is that good. Go to Sephora stat and get a sample to try, and tell them you want a week’s worth because you’re worth it but really because you know your paycheck could go to Sephora in one fell swoop. According to the Kat Von D website, the foundation is part of their #veganalert product line, and I believe their entire brand is cruelty-free.

I bought mine from Sephora.

MFB2. Acure CGF Oil-Free Serum

You can’t tell in the picture above but that bottle of serum is empty to the last drop. I literally pulled it out of the trash for you guys (you’re welcome). I alternate the use of this serum with my rosehip oil every night. The reason I love this serum so much is that I can truly tell the difference in my skin the next morning when I didn’t use it. While I would 100% buy this again, I’m too much of a “need for change” type of girl, and want to try a new serum. Any recommendations?

According to ethicalelephant, Acure is a cruelty-free brand, but not all of their products are vegan (the CGF oil-free serum happens to be): Acure Organics is certified cruelty-free by Leaping Bunny and PETA Beauty Without Bunny Program. This ensures Acure Organics products and ingredients are not tested on animalsduring any stage of product development and manufacturing. Acure Organics also does not sell in foreign markets that require animal testing by law.

I bought mine at Fresh Thyme but you can buy it on the Vitamin Shoppe as well, and select Target locations.

3. Fresh Sugar Lip Caramel Hydrating Balm

The best part of waaaaking up, is Fresh Sugar Balm on your lips (don’t lie, you said that like you were singing the Folgers jingle.) While I won’t buy this again because I am uncertain if Fresh is vegan and cruelty-free, I did enjoy nourishing my lips with the smell of dulce de leche every morning. My husband didn’t mind it either 😉

According to the Fresh website, the entire brand is cruelty-free (woop woop): As a result, all Fresh products undergo very strict tolerance tests using non-animal methods during the development of each product to ensure quality and safety prior to market. 

However, ethicalelephant found otherwise, so I’ll leave it to you to make that decision.

I bought mine last year at Sephora.

Bath & Body Favorites

4. Asili Naturals Bath Bomb


After a looooooong day, what’s better than some cuddles, Netflix, wine and maybe a bath? I love how these Asili Naturals bath bombs smell (so subtle and not overly fragrant) and best of all, I can definitely feel softer skin. I made hand soap out of the lavender bath bomb one and lurv it.

You can order them on the Asili Naturals site and in select stores throughout Wisconsin.

Random Favorite

5. Dr. Jaikaran’s Herbodent Toothpaste 

I wasn’t sure which category this should go under so it got it’s own. While I’m not 100% if this is vegan, I know with certainty that it is 100% vegetarian (and most aren’t!), according to their site. My uncle-in-law (??) gave this to me, and I used it a couple of times (and I will probably leave it for guests to use because I am uncertain if it’s VCF), but if you are transitioning to a vegan lifestyle, and can’t find a vegan toothpaste you like, the Herbodent toothpaste might be the perfect stepping stone. You can buy it on Amazon.


Questions of the Day

What is your favorite VCF serum? What would you recommend? What were your February favorites?


Vegan and Cruelty Free Beauty

Tarte Shape Tape Foundation Review


The Tarte Shape Tape concealer apparently turned the makeup world on it’s head. It seems Tarte decided to ride the coattails of their concealer’s popularity and bring their beloved Shape Tape lovers with a foundation by the same name. While I have yet to try the Shape Tape concealer (because I don’t need a concealer yet), I decided to give their Shape Tape foundation a try. If you’re thinking about handing over more than $40 to your Ulta salesperson, please read this review first. Spoiler alert: it ain’t good.

Note: I tried this foundation everyday for 10-15 hours per day for 2 weeks straight, just like I did for my Kat Von D Foundation review.

I purchased my foundation at Ulta for $42 including tax. It retails for $39.

The Tarte Shape Tape Foundation: Pros

1. 2 Formula Options: Dry or Oily Skin


Of the 36 shades (we’ll get into that below), 18 are made for those who have dry skin and 18 for those who have oily skin. Dry skin individuals may opt for the Hydrating Foundation and those with oily skin (hi!) will probably want to try the matte foundation. So, of course, having a semi-oil slick for a face, I opted for the matte foundation.

2. Medium Coverage


This is NOT at all a full-coverage foundation. Because it’s more liquidy, it tends to lean on the err of medium coverage. You can build it up, sure, but there’s a reason why you shouldn’t (see cons).

The Tarte Shape Tape Foundation: Cons 

1. The Color Range

After Rihanna’s successful launch of her Fenty Beauty makeup line, including a range of foundation colors for everyone under the sun, Tarte’s range failed to please. As in crash and burn. They only have a selection of 18 shades per line (see above). 18! Drugstore foundations have more of a color range than that, right?

2. Doe-Foot Applicator


I found this applicator cumbersome to work with. I mean, yes, hardcore first world problem, but every time I used this foundation, I would open it, and swipe the foundation on one of my fingers (clean hands), and would swipe that onto my face. When I needed more, I used a new finger. I don’t think the doe foot applicator is the most sanitary option, which is why I count this as a con.

3. Longevity

Ya’ll, this didn’t last for sh**. I said in the cons that it has medium coverage, and it does, but even one small layer of this foundation lasts maybe about 2 hours, 4 hours if you’re having a good day. If you layer the foundation on, it’s worse. This may be because I have oily skin (not sure), but this foundation moved around SO much. I put my makeup on around 6AM then head to work about an hour later. Around 9AM-10AM, I go to the bathroom and when I look in the mirror, my face has marks from where I touched it because this foundation doesn’t stick worth a dime to your face. It MOVES. It’s a matte foundation that sits on top of your skin. Not to mention, it get super blotchy throughout the day.

Worth It? Absolutely not. Although, you obviously have different skin than I do and there are many other outlying factors where this foundation may be your holy grail! I have tan, oily skin with an olive undertone, and it didn’t work for me.

Question of the Day

What is your favorite vegan and cruelty-free foundation? I went back to my Kat Von D foundation, and am loving it.