Vegan and Cruelty Free Beauty

Tarte Shape Tape Foundation Review


The Tarte Shape Tape concealer apparently turned the makeup world on it’s head. It seems Tarte decided to ride the coattails of their concealer’s popularity and bring their beloved Shape Tape lovers with a foundation by the same name. While I have yet to try the Shape Tape concealer (because I don’t need a concealer yet), I decided to give their Shape Tape foundation a try. If you’re thinking about handing over more than $40 to your Ulta salesperson, please read this review first. Spoiler alert: it ain’t good.

Note: I tried this foundation everyday for 10-15 hours per day for 2 weeks straight, just like I did for my Kat Von D Foundation review.

I purchased my foundation at Ulta for $42 including tax. It retails for $39.

The Tarte Shape Tape Foundation: Pros

1. 2 Formula Options: Dry or Oily Skin


Of the 36 shades (we’ll get into that below), 18 are made for those who have dry skin and 18 for those who have oily skin. Dry skin individuals may opt for the Hydrating Foundation and those with oily skin (hi!) will probably want to try the matte foundation. So, of course, having a semi-oil slick for a face, I opted for the matte foundation.

2. Medium Coverage


This is NOT at all a full-coverage foundation. Because it’s more liquidy, it tends to lean on the err of medium coverage. You can build it up, sure, but there’s a reason why you shouldn’t (see cons).

The Tarte Shape Tape Foundation: Cons 

1. The Color Range

After Rihanna’s successful launch of her Fenty Beauty makeup line, including a range of foundation colors for everyone under the sun, Tarte’s range failed to please. As in crash and burn. They only have a selection of 18 shades per line (see above). 18! Drugstore foundations have more of a color range than that, right?

2. Doe-Foot Applicator


I found this applicator cumbersome to work with. I mean, yes, hardcore first world problem, but every time I used this foundation, I would open it, and swipe the foundation on one of my fingers (clean hands), and would swipe that onto my face. When I needed more, I used a new finger. I don’t think the doe foot applicator is the most sanitary option, which is why I count this as a con.

3. Longevity

Ya’ll, this didn’t last for sh**. I said in the cons that it has medium coverage, and it does, but even one small layer of this foundation lasts maybe about 2 hours, 4 hours if you’re having a good day. If you layer the foundation on, it’s worse. This may be because I have oily skin (not sure), but this foundation moved around SO much. I put my makeup on around 6AM then head to work about an hour later. Around 9AM-10AM, I go to the bathroom and when I look in the mirror, my face has marks from where I touched it because this foundation doesn’t stick worth a dime to your face. It MOVES. It’s a matte foundation that sits on top of your skin. Not to mention, it get super blotchy throughout the day.

Worth It? Absolutely not. Although, you obviously have different skin than I do and there are many other outlying factors where this foundation may be your holy grail! I have tan, oily skin with an olive undertone, and it didn’t work for me.

Question of the Day

What is your favorite vegan and cruelty-free foundation? I went back to my Kat Von D foundation, and am loving it.


1 thought on “Tarte Shape Tape Foundation Review”

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